Your privacy is extremely important to us and to protect it we are providing information on how we collect information and what use we subsequently put it to.

This notice applies to all information collected or submitted on our website and social media feeds. As an example, some people will  be interested in becoming a Make Believe student, others may want to work for us or are interested in becoming a franchisee. In all cases we collect the following information:

Parent or guardian’s name; contact and address details; relationship to the student; emergency contact details; name, age, gender and date of birth of student; and any medical conditions the student has. If the student is over 16 years of age, you need to have their permission to share these details with us.

Should you wish to become a student, work for us or take up a franchise opportunity your basic details will be passed on to our accounts supplier GoCardless who will set up direct debit payments. All of GoCardless’s systems are approved by the Financial Conduct Authority (FCA) and BACS.

Working with Make Believe (including franchisees)

For our staff and franchisees we collect your name, contact details, time at your address, home status, date and place of birth, details of your finances, nationality, marital status, interests and qualifications. We also collect details of relevant criminal convictions (you will also be required to provide a Disclosure and Barring Service (DBS) certificate if you wish to take up a post or become a franchisee). We will only retain your DBS certificate reference number and date of issue.

If you wish to be considered for a teaching role at Make Believe we may pass on your details to our franchisees (Principals)

Cookies (Website)

We may put some information on your telephone, tablet, laptop or computer. This information is called ‘cookies’ and it will help your device to be recognised so you do not have to repeat giving the same information each time you visit our site. This information cannot be used to identify you.

You can manage cookies through our browser.

Only people who have authorisation are allowed access to the information you provide. We do not share any information with outside parties (other than GoCardless, who run our accounts). Where you provide an email address, for instance, we will use that address to reply to your email.

We will always ask your permission to receive information on special offers (West End shows, trips, audition opportunities) so if you prefer not to receive such information you can opt out.

As a responsible company working with children we take care to keep all information secure. We do not collect information from children under 18 years of age. You are able to access the information we have and we will always immediately correct any errors you point out to us. If you do wish to access information on the data we hold, you will be required to verify details that we hold about you.

Refunds/ Returns

There will be no refunds for any Make Believe products purchased via our retail website unless a show is cancelled and not-rescheduled.


Payments will show up on your credit/ debit card statement as ‘Make Believe.’